--- title: "How to complete a brand profile" description: "Find out how to correctly fill in brand data in Semly so the system can better analyze your company's visibility in AI answers" url: https://help.semly.ai/en/articles/16-how-to-complete-a-brand-profile collection: "Project setup" updated: 2026-10-22 language: en alternates: [pl, es, cs] --- # How to complete a brand profile Find out how to correctly fill in brand data in Semly so the system can better analyze your company's visibility in AI answers The brand profile is one of the most important elements of project configuration. This is where you describe the company, website, market, target group, and offer that Semly will analyze in AI visibility reports. A well‑filled profile helps the system better recognize your brand, compare it with the competition, and prepare more accurate recommendations. ![](https://staticfiles.gleap.io/ghelparticle/f0mrSyC9DQiA3mJHKTxeVOiBmo3PCT3e49T4T6njXEUxMbOcUgrtdHFGsbytg3WDCAu0QnV4iBJ.png) ## **Why is the brand profile important?** Semly analyzes how your brand appears in the answers of AI models such as ChatGPT, Gemini, Claude, Grok, or Google AI Overviews. To make the results as accurate as possible, the system needs basic information about your company. The brand profile helps answer questions like: - what kind of brand is it - what is its official website - which market does it operate in - which industry does it represent - what products or services does it offer - who is its target group - what makes it stand out from the competition - what business model does it use > **Info:** The more precisely you describe the brand, the easier it will be to analyze its visibility in AI and prepare accurate recommendations. ## **Where to find the brand profile?** To complete the brand profile: 1. Log in to the Semly panel 2. Go to the [**Brand**](https://platform.semly.ai/brand) 3. Fill in or correct the data 4. **Save** changes ## **Which data is worth filling in?** In the brand profile you’ll find several fields that describe your company and help Semly understand its business context. Below you’ll find a description of the most important fields: ## **Brand name** Enter the official brand name that should be monitored in AI responses. This can be the name of a store, company, manufacturer, app, platform, or service. Examples: - Semly - RedCart - IKEA - Amazon - OpenAI > **Info:** Use the name that customers most often associate with your company. > **Warning:** Don’t enter the full website address in this field instead of the brand name. ## **Website URL** The URL of your website, e.g. `https://yourdomain.com`, was provided when creating the account and can’t be changed manually in the panel. If the address contains an error or needs to be updated, contact our support team: [hello@semly.ai](mailto:hello@semly.ai) ## **Sitemap URL** A sitemap helps systems understand the structure of your site more quickly. Most often, the sitemap address looks like this: ```text https://yourdomain.com/sitemap.xml ``` or: ```text https://yourdomain.com/sitemap_index.xml ``` Adding a sitemap helps point out the most important URLs on the site, such as category pages, products, articles, guides, and info subpages. > **Success:** If your site has a correct sitemap, add it in the brand profile. It makes it easier to analyze the site structure. > **Warning:** If you don’t know what the sitemap address is, check the robots.txt file or ask the tech person who manages the site. Example robots.txt file: ```text https://yourdomain.com/robots.txt ``` ## **Logo URL** In this field you can add the direct URL to the brand logo. The logo is added to knowledge base pages. Example: ```text https://yourdomain.com/logo.svg ``` or: ```text https://yourdomain.com/assets/logo.png ``` > **Info:** It’s best to use a file in SVG, PNG or WebP format. ## **Operating region** The operating region defines the main market and language in which Semly analyzes your brand’s visibility in AI. This setting is chosen during project setup and you can’t change it later on your own in the panel, because all research, prompts, AI model answers and reports are done in the context of the selected market. Examples of regions: - Poland - Czech Republic - Germany - United States The region matters because AI answers can differ depending on the country, language, available sources and the user’s cultural context. > **Info:** Pick the region that best matches your brand’s main market. If you sell in multiple countries, choose the market that’s most important to you for AI visibility analysis. > **Warning:** The operating region is a fixed project setting. If it was chosen incorrectly or needs to be changed, contact the support team at [hello@semly.ai](mailto:hello@semly.ai). ## **Industry** The industry helps define the main area of the brand’s activity. Examples: - e-commerce - fashion - cosmetics - dietary supplements - home equipment - local services, e.g. tailoring - education - finance A well-chosen industry helps Semly analyze the brand in the right context and compare it with the right competitors. > **Warning:** Don’t pick an industry that’s too generic if you can narrow down the area of activity. Too generic: “Trade” Better: > “Online store with home equipment” ## **Category of products or services** In this field, describe the main categories of products or services that the brand offers. Examples for e-commerce: - living room furniture - natural cosmetics - supplements for athletes - cosmetic packaging - women’s clothing - pet accessories Examples for services: - creating online stores - dermatology consultations - accounting services for companies - online language courses - interior design > **Info:** Enter specific categories that users can indicate in questions to the AI. ## **Target group** The target group describes who the brand’s offer is aimed at. You can specify the type of customers, their needs, level of advancement, or buying situation. Examples: - online store owners - beginner online sellers - people looking for natural cosmetics - parents of young children - athletes and physically active people - manufacturing companies - beauty salons - B2B clients A well-described target group helps Semly better understand for which prompts the brand should be visible. > **Success:** A good target group answers the question: who should see your brand in the AI response. ## **Scope of activity** The scope of activity shows whether the brand operates locally, nationwide, internationally, or globally. Examples: - locally - regionally - within Poland - in European Union countries - globally - online - offline and online This element is especially important for local services and cross-border sales. Example: “The brand sells online within Poland and the Czech Republic.” ## **Price level** The price level helps define which market segment the brand operates in. Examples: - budget - mid-range - premium - luxury - mixed AI can recommend a brand differently to a user looking for the cheapest option and differently to a user looking for a premium product. > **Info:** Choose a price level that matches the brand’s real positioning. Don’t write “premium” if your main advantage is a low price. ## **Business model** The business model helps define how the company works and who it sells to. Examples: - B2C - B2B - B2B and B2C - marketplace - SaaS - dropshipping - manufacturer - distributor - online store - local services - subscription Thanks to this, Semly can better adapt the analysis to how the company works. Example: “B2C online store selling furniture and home accessories to individual customers.” ## **Detailed description of the company** This is one of the most important fields in the brand profile. The company description should clearly explain: - what the brand does - what products or services it offers - who the offer is aimed at - what market it operates in - how it stands out from the competition - what customer problems it solves - why AI should recommend it > **Info:** The company description should be written in simple and concrete language. Avoid empty marketing slogans that say nothing about the real offer. ## **Example of a weak description** > “We are a modern company offering high-quality products for demanding customers. We focus on professionalism, quality, and an individual approach.” This description is too general. It doesn’t say what the company sells, who it helps, or how it really stands out. > **Error:** An overly general description makes it harder to analyze the brand and can lead to less accurate recommendations ## **Example of a good description** > “The brand runs an online store with furniture and accessories for home furnishings. The offer includes, among other things, beds, wardrobes, dressers, bookcases, tables, chairs, and furniture for the living room, bedroom, and children’s room. The store targets individual customers in Poland who are looking for functional products at an affordable price. The brand stands out with a wide selection of products, online sales, regular promotions, and the ability to match furniture to different interior styles.” This description is better because it points out the offer, customers, market, and brand advantages. > **Success:** A good brand description helps AI understand when your company should be considered as an answer to the user’s question. ## **How to write a brand description for AI?** When you write a brand description, think about how a user might ask AI about products or services similar to yours. A good description should answer the questions: - what the brand offers - who the offer is for - what market the brand operates in - which categories are the most important - what customer needs the brand solves - how the brand differs from the competition - in which situations it should be recommended You can use this kind of framework: > “\[Brand name\] is a \[type of company\] offering \[products or services\] for \[target group\]. The brand operates on the \[region\] market and helps customers with \[problem or need\]. The offer includes \[main categories\]. The brand stands out with \[key advantages\].” Example: > “SportFuel is an online store with dietary supplements and products for physically active people. The brand targets athletes, people who train recreationally, and customers who care about a healthy lifestyle. The offer includes protein supplements, creatine, vitamins, minerals, protein bars, and training accessories. The store operates on the Polish market and stands out with its wide assortment, fast shipping, and products from well‑known manufacturers.” ## **What to avoid when filling out your brand profile?** Avoid information that’s too generic, outdated, or imprecise. Don’t write: - empty marketing slogans - just the brand name without a description - a description copied from an ad - outdated product categories - an industry defined too broadly - an incorrect URL address - a link to a single product instead of the main domain - a sitemap that doesn’t exist - a random logo - competitors in your own brand description without clear context > **Warning:** A brand profile should describe the current state of the company. If the offer, market, or business model has changed, update the data in Semly. ## **When should you update your brand profile?** It’s worth updating your brand profile whenever an important part of your business changes. Update the profile when: - you change the domain - you add a new product category - you enter a new market - you change the target group - you change the business model - you launch B2B sales - you change your price positioning - you expand your service offering - the site map changes - the brand’s logo changes Regularly updating the profile helps keep data consistent in AI visibility analysis. > **Warning:** If the change concerns the page URL or operating region, get in touch with the Semly support team: [hello@semly.ai](https://hello@semly.ai). You can’t change these settings yourself in the panel. ## **What to do after completing your brand profile** After saving the data, move on to the next project setup steps: - add products or a Google Shopping XML file - check the prompts - add competitors - go to the visibility report - check the recommendations - fill in the missing data indicated by Semly > **Success:** After completing the brand profile, Semly has a better reference point for analyzing visibility, prompts, competitors, sources, and recommendations. ## **Summary** The brand profile is the foundation of a project in Semly. The better you describe your company, offer, market, and target group, the easier it will be to analyze your brand’s visibility in AI and take actions that improve results. The most important rules: - fill in all key fields - use the official brand name - add the correct URL and sitemap address - describe the offer specifically - indicate the target group - specify the industry and category - update the profile after changes in the business