Semly shows data, but you’ll get the most value when you regularly turn it into concrete actions. The tips below will help you spot visibility gaps faster, strengthen your brand’s credibility, and create content that’s more likely to show up in AI model answers.
After publishing an article, it’s worth checking in the Sources section to see whether the new content has started appearing in AI model answers.
You can search for your own domain, brand name, or knowledge base URL, and then expand the list of URLs. This way you’ll see which specific pages were cited by LLM models and how many times they appeared as a source.
This is a good way to check whether publishing an article is actually starting to affect your brand’s visibility in AI.
The Sources section lets you check which pages, articles, and domains are most frequently cited by AI models.
If you see that AI often uses competitors’ articles, treat them as inspiration for your own content. It’s not about copying, but about understanding which topics, structures, and types of information are valuable for AI models.
Based on this, you can generate a few of your own articles that describe your brand, offer, and advantages better.
Prompts where neither your brand nor your competitors appear often have low analytical value.
This may mean that the question is too general, poorly phrased, or doesn’t reflect the user’s real purchase intent.
It’s worth analyzing such prompts and replacing them with more specific, semantic ones that are grounded in the context of the customer’s decision.
Example of a weak prompt:
supplements for athletes
Better prompt:
Which supplement store for people doing strength training is worth choosing?
One of the best ways to work with Semly is to look for prompts where competitors show up, but your brand doesn’t appear in the AI’s answers.
That’s a clear sign of a visibility gap.
For such prompts, it’s worth preparing a few pieces of content that answer the user’s specific intent. A good practice is to create 3 to 5 articles related to one important prompt or topic.
These articles can cover the problem from different angles:
shopping guide
comparison of solutions
list of selection criteria
FAQ
expert article
category or service description
If you publish articles on your website, it’s worth adding a short author BIO.
A well-prepared bio increases the credibility of the content and helps show who’s responsible for a given piece. It’s also worth adding a link to the author’s LinkedIn profile, especially if they’re an expert in their field.
An author bio can include:
first and last name
job title
industry experience
area of expertise
LinkedIn link
information about the company
After publishing an article, it’s worth preparing a shorter version and posting it on company profiles, e.g. on LinkedIn, Facebook, or YouTube.
This way, the same topic appears in several trustworthy places on the internet. This can help AI models better associate the brand with the given topic, especially if the content is consistent and leads to the main article.
Don’t copy the whole article 1:1. It’s better to prepare a short summary, the key takeaways, or an educational version with a link to the full content.
It’s worth adding sources in articles, even if there’s sometimes competition among them.
Good sources increase the credibility of the content, show the context, and help the user understand what the article is based on.
Sources can lead to:
industry reports
official documentation
research
institution websites
rankings
comparisons
market analyses
Not every link to the competition is a problem. If the source is valuable and helps build context, it can strengthen the credibility of the whole piece.
In the Sources section, you can find pages that write about your brand but contribute to low or negative sentiment.
Sometimes these are old directories, automated SEO networks, outdated posts, incorrect descriptions, or sites aggregating data without quality control.
In this situation, it’s worth it to:
check what exactly has been written about the brand
assess whether the data is up to date
send a request for a correction
prepare a clarification
update the brand’s official sources
create better content that explains the topic
If your company operates locally, a Google Maps listing can be very important for visibility in AI.
AI models often use local sources, reviews, maps, directories, and business data when a user asks a location-related question.
It’s worth regularly checking:
company name
business category
company description
opening hours
address
phone number
website link
photos
customer reviews
Customer reviews are an important signal of brand credibility. Depending on your type of business, it’s worth taking care of your presence in sources such as:
Trustpilot
G2
Capterra
industry marketplaces
specialist directories
Good reviews can support positive sentiment and help AI models better evaluate the brand in the context of recommendations.
Prompts in Semly should resemble real user questions to AI, not classic SEO phrases.
Prompts that are too generic, without intent and context, often give weaker analytical data.
Weak prompt:
living room furniture
Better prompt:
/blo
A good prompt should include:
user’s intent
product or service category
decision context
customer’s problem
purchase stage
location, if it matters
After publishing an article, it’s worth checking whether it’s been correctly added to the sitemap and whether it can be found by search engines and AI bots.
Check:
whether the article is publicly available
whether the URL works correctly
whether the article is included in the XML sitemap
whether internal linking works
whether the page isn’t blocked in robots.txt
whether the article can be indexed in Google
whether the article shows up in Semly sources after some time
You get the best results in Semly when you regularly analyze the data and turn it into concrete actions.
In practice, this means:
replacing weak prompts
creating content for real visibility gaps
analyzing sources and citations
taking care of brand credibility
publishing unique articles
filling in data in external sources
checking whether new content is visible to bots and AI models
Semly shows where the brand is losing visibility. Your job is to use this data to build stronger signals that help AI models better understand, describe, and recommend your company.
