---
title: "How to connect Semly to Shoper"
description: "Connect Shoper to Semly to read, publish, and update blog content and use Leon and MCP automation."
url: https://help.semly.ai/en/articles/37-how-to-connect-semly-to-shoper
collection: "Integrations"
updated: 2026-10-30
language: en
alternates: [pl, cs, es]
---

# How to connect Semly to Shoper

Connect Shoper to Semly to read, publish, and update blog content and use Leon and MCP automation.

The Shoper integration is designed for content, especially articles and blog posts. It connects brand visibility analysis with reading, creating, updating, and publishing content without manually moving it between Semly and Shoper.

> **Info:** This integration is for content, not products. Product integrations with Shoper are available in the AI-Shopping module.

## **What does the Shoper integration enable?**

-   read and analyze available Shoper article content
    
-   publish new articles to the Shoper blog
    
-   update previously published or linked articles
    
-   connect Semly, Google Search Console, Bing, and AI visibility data with content workflows
    
-   automate publishing through AI Agent Leon when the required permissions are enabled
    
-   publish and update content from ChatGPT, Claude, and other tools connected through Semly MCP
    

## **Where to find the integration in Semly**

Open Integrations in the Semly panel and choose Shoper.

## **How to create an API token in Shoper**

1.  Sign in to the Shoper admin panel.
    
2.  Go to Apps and integrations -> External applications.
    
3.  Create a new application or token named Semly.
    
4.  For News / blog content, grant read plus add and edit permissions.
    
5.  For Languages and localization, grant read permission.
    
6.  Save the configuration and copy the generated API token.
    

> **Warning:** Paste the API token into Semly, not your Shoper admin password.

## **How to connect Shoper in Semly**

1.  In Semly, open Integrations -> Shoper.
    
2.  Enter the full HTTPS store URL.
    
3.  Paste the API token created in Shoper.
    
4.  Click Check connection.
    
5.  After a successful connection, choose the blog language Semly should use for publishing and updates.
    

## **Publishing and updating content**

Once connected, Shoper can be used as a publishing channel for Semly-generated articles. This connects visibility analysis directly with implementation.

## **Automatic publishing with Leon**

AI Agent Leon can use visibility data, recommendations, and content gaps to prepare articles and, when the account settings and permissions allow it, move from recommendation to publishing on the Shoper blog.

## **Shoper + MCP**

ChatGPT, Claude, and other assistants connected through Semly MCP can analyze Semly data, prepare content, and publish or update it in Shoper when the required MCP permissions are enabled.

> **Info:** Example: “Analyze my brand visibility, find the largest content gap, prepare a brief for approval, then generate the article and publish it to the Shoper blog after approval.”

## **Content integration vs product integration**

The integration described here is only for content, articles, and blog publishing. It does not synchronize products, prices, stock, or other product data.

> **Info:** For Shoper product integrations, use the AI-Shopping module.

## **Security**

-   use an API token created specifically for Semly
    
-   do not share the Shoper admin password with Semly
    
-   grant only the required News permissions and read access to languages and localization
    
-   revoke the token in Shoper when you no longer use the integration
    

## **The main benefit**

The Shoper integration closes the loop between analysis and action. Semly can turn visibility data into recommendations, articles, and direct blog publishing, making AEO, GEO, and SEO workflows faster and easier to execute.