--- title: "Welcome to the Semly Help Center" description: "Knowledge Center about Semly, GEO and AI Search." url: https://help.semly.ai/en/articles/4-welcome-to-the-semly-help-center collection: "First steps with Semly" updated: 2026-10-26 language: en alternates: [pl, cs, es] --- # Welcome to the Semly Help Center Knowledge Center about Semly, GEO and AI Search. Semly helps brands, online stores, and service companies increase visibility in answers generated by AI models such as ChatGPT, Gemini, Claude, Google AI Mode, Google AI Overviews, or Grok. Your customers no longer search only on Google. More and more often they ask AI for product recommendations, brand comparisons, the best solutions, opinions, and specific purchasing decisions. Semly shows whether your brand appears in such answers, how it compares to the competition, and what you can do so that AI recommends it more often. ## **What will you find in this documentation?** In the Semly Help Center you’ll find guides that help you set up your account, launch AI monitoring, analyze results, and increase your brand’s visibility in AI answers. - **Start with Semly** - You’ll learn the basics of how Semly works and the differences between visibility in AI and classic SEO. - **Account setup** - You’ll see how to add a brand, domain, competitors, and your first prompts. - **AI visibility monitoring** - You’ll learn how to check when your brand appears in AI answers and how to read the reports. - **Competitor analysis** \- You’ll find out how to compare your brand with competitors in AI answers. - **Sources and citations** - You’ll understand which sites influence AI answers and where it’s worth building your brand presence. - **Content generator** - You’ll learn how to create content tailored to customer questions and AI models. - **Building a knowledge base** \- You’ll find out how to organize information about your brand, products, and services for AI. - **Ready-made integrations** \- You’ll see how to connect Semly with your store or other tools. - **Recommendations and actions** - You’ll learn how to use Semly’s recommendations to improve data, content, sources, and your brand’s visibility in AI. ## **What is Semly?** Semly is a platform for monitoring and increasing brand visibility in AI answers. Instead of only checking positions in Google, Semly analyzes how your brand appears in conversations users have with AI models. This way you can see if AI knows your company, when it recommends it, how it describes it, and whether it mentions it alongside your competitors. Semly works like a team of specialized AI agents who work 24/7 on your brand’s visibility in LLM models. The agents analyze prompts, AI model responses, competitors, sources, content, and brand data, and then point out actions that can increase the chances of your company showing up in AI recommendations. Semly helps you answer key questions. Examples can be about products, local services, brands, or specific shopping problems: - Does AI recommend my brand - For what kind of questions does my company show up - How often am I visible compared to the competition - What sources does AI use when it answers questions about my industry - What do I need to improve to be recommended more often - What content, data, or pages are worth preparing ## **How does Semly work?** Semly analyzes selected prompts, meaning questions similar to those your potential customers might ask AI models. Instead of classic keywords like “supplement store” or “e-commerce platform”, we analyze natural questions, for example: - Which supplement store for athletes is worth choosing - Which platform should I choose for online sales - I’m looking for a good psychologist available online - Which brand offers eco-friendly cosmetics for sensitive skin - I urgently need to consult a dermatologist, preferably from my area Based on the answers, Semly’s AI checks whether your brand was mentioned, whether it was recommended, in which position it appeared, what the context of the answer was, and which sources influenced the result. ## **The most important data in Semly** ### **Brand visibility** Shows how often your brand appears in AI answers for the analyzed prompts. The higher the visibility, the greater the chance that a user working with AI will come across your company while looking for a product, service, or solution. ### **Recommendations and sentiment** They show whether AI only mentions your brand, or actually recommends it as one of the answers to the user’s problem. Sentiment shows whether the model describes the brand positively, neutrally, or negatively, and in what context it appears in the answer. This is an important difference, because a simple mention doesn’t always mean a real sales opportunity. ### **Position in the answer** Semly analyzes in which position your brand appears when the model lists several companies, products, or solutions. Position matters because users often pay the most attention to the first recommendations. ### **Competition** You can check which competing brands appear in the same answers, how often they are recommended, and in which areas they have an advantage. This way you see not only your own score, but the whole market context. ### **Sources of the answer** Semly shows which websites, articles, rankings, blogs, directories, or other materials AI models use when generating answers. This is one of the most important parts of the analysis, because the sources often point to where it’s worth taking care of your brand’s presence. ## **Who is Semly for?** Semly is designed for companies that want to be visible in a new customer acquisition channel: AI-generated answers. ### **Online stores** For e-commerce, Semly helps you check whether products, categories, and the brand show up in AI recommendations. The platform also supports work on product data, content, and knowledge structure that can increase the chances of being visible. ### **Brands** For brands, Semly shows how AI describes the company, whether it understands its offering, which competitors it compares it to, and which sources shape this picture. ### **Service companies** For service companies, Semly lets you monitor your presence in answers to questions from customers who are looking for solutions, providers, experts, or local services. ### **Agencies and marketing teams** For agencies, Semly can be a tool for reporting clients’ visibility in AI, competitor analysis, detecting content gaps, and planning GEO and AEO activities. ## **Where to start?** If you’re using Semly for the first time, start with these steps: 1. Add your brand 2. Add your website domain 3. Fill in the basic information about your company 4. Point out the competitors you want to monitor 5. Check out the prompts we’ve prepared that match real questions your customers ask 6. Turn on visibility monitoring 7. Check the first results and answer sources 8. Implement the recommendations prepared by Semly ## **How does Semly help increase visibility in AI?** Semly doesn’t just show data, it helps you move from analysis to action. With the platform you can: - monitor if AI knows and recommends your brand - check your visibility compared to competitors - analyze the prompts where you lose or win - discover the sources that influence AI’s answers - find gaps in the content and data on your site - create a better knowledge structure about the brand, products and services - prepare content tailored to the questions asked to AI models - measure changes in visibility over time ## **Why is visibility in AI important?** AI is becoming a new layer for discovering products, services and brands. The user no longer has to type a phrase into a search engine, open several pages and compare offers on their own. They can just ask AI: > Which solution will be best for me? In this situation, what matters is not only whether your website exists on the Internet. What matters is whether the AI model understands your offer, trusts the sources about you, and can match your brand to a specific user question. Semly helps you take control of this. ## Next step If you’re just getting started, go to the configuration of your first project. Add your brand, domain, competitors, and prompts that reflect real questions from your customers. Then check your first AI visibility report and see for which questions your brand appears in the models’ answers. The first data in the panel may appear right after you start monitoring, but building stable visibility in AI takes time and depends on data quality, competition, and the sources available to the models.