--- title: "How to get a link to the XML file from the store platform" description: "Find out how to generate a link to a Google Shopping XML file from popular e-commerce platforms." url: https://help.semly.ai/en/articles/8-how-to-get-a-link-to-the-xml-file-from-the-store-platform collection: "Project setup" updated: 2026-10-07 language: en alternates: [pl, es, cs] --- # How to get a link to the XML file from the store platform Find out how to generate a link to a Google Shopping XML file from popular e-commerce platforms. ## **How to get the link to the XML file from your store platform?** If you don’t know where to find the link to the Google Shopping XML file, check the instructions for your store platform. In most e-commerce systems you’ll find the product feed in the integration settings, data export, price comparison sites, or Google Merchant Center. > **Info:** For **Shoptet**, **new RedCart**, **WooCommerce** and **WordPress** there’s a ready-made integration available in the Semly panel. You’ll find it in the [**Integrations**](https://platform.semly.ai/integrations) section. ### **BaseLinker** 1. Log in to the BaseLinker panel 2. Go to **Additional modules > XML Export Module** 3. Set up a new feed in a format compatible with Google Shopping 4. Enable a public link to the file if such an option is available 5. Copy the URL of the generated XML file ### **BigCommerce** 1. Go to **Apps > Marketplace** 2. Install a feed generation app, e.g. ShoppingFeeder or Google Shopping Feed 3. Set up the product feed 4. Enable feed publishing 5. Copy the generated XML link ### **Ecwid** 1. In the Ecwid panel go to **Marketing > Google Shopping** 2. Use the built-in sync or an external app, e.g. ExportFeed 3. Configure the XML feed 4. Copy the public URL of the XML file ### **IdoSell** 1. Go to **Data export > Export to Google Merchant Center** 2. Generate an XML feed 3. Set public access to the file in the access section 4. Copy the URL of the generated XML file ### **Magento / Adobe Commerce** 1. Install a product feed extension, e.g. Mirasvit Product Feed 2. Set up the feed in Google Shopping XML format 3. Enable the feed publication 4. Copy the URL of the XML file ### **OpenCart** 1. Install the extension for Google Merchant or Google Shopping Feed 2. In the extension settings, choose the Google XML format 3. Generate the product feed 4. Copy the public URL of the XML file ### **PrestaShop** 1. Install the module for Google Merchant Center or XML export 2. Choose the Google Shopping XML format 3. Configure the product range 4. Generate the feed 5. Copy the URL link to the XML file ### **RedCart** #### **New, current version of RedCart** For the new RedCart, first check the ready-made integration in Semly. 1. Go to the **Integrations** section in the Semly panel 2. Choose the **RedCart** integration 3. Follow the store connection instructions #### **Old version of RedCart** 1. Go to **Marketing and integrations > Price comparison sites > Add price comparison site** 2. Find the **Google Merchant Center** app 3. Click **Add** 4. Select the price comparison site 5. Choose the **Generate now** option 6. Copy the XML URL from the **Link to integration file** field 7. Paste the link in the Semly panel ### **Shoper** 1. Go to **Integrations > Google Merchant Center** 2. Generate an XML file 3. Right-click **Link to the XML document** 4. Choose **Copy link address** 5. Paste the link in the Semly panel ### **Shopify** For Shopify, first use the Semly integration available in the Shopify App Store. Apps in the Shopify App Store are used to extend the store's features and can integrate Shopify with external tools, so this is the simplest way to connect your store with Semly. 1. Log in to the Shopify admin panel 2. Go to **Apps** 3. Open **Shopify App Store** 4. Search for the **Semly** 5. Install the app 6. Follow the store connection instructions 7. After installation, go back to the Semly panel and check the integration status > **Info:** For Shopify, we recommend the ready-made integration from the Shopify App Store. Treat the Google Shopping XML file as an alternative if for some reason you can’t use the integration. If you want to use an XML file manually, you can use an app that generates a product feed in Google Shopping XML format and then paste the generated link into Semly. ### **Shoptet** For Shoptet, first check the ready-made integration in Semly. 1. Go to the **Integrations** section in the Semly panel 2. Select the **Shoptet** integration 3. Follow the store connection instructions If you want to use an XML file manually: 1. Go to **Tools > Export** or **Products > Export to comparators** 2. Choose the **Google XML** format 3. Generate the feed 4. Copy the link to the XML file ### **Shopware** 1. Go to **Marketing > Product Feeds** 2. Create a new feed 3. Choose the **Google Shopping** 4. Set up the feed 5. Copy the XML file link ### **Sky-Shop** 1. Go to **Eksport danych > Eksport do porównywarek > Google Shopping** 2. Generate a product feed 3. Copy the public XML file URL ### **Squarespace Commerce** 1. Use an external app, e.g. DataFeedWatch or ShoppingFeeder 2. Set up a product feed in the Google Shopping XML format 3. Enable publishing of the feed 4. Copy the public URL of the XML file ### **WooCommerce / WordPress** For WooCommerce and WordPress, first check the ready-made integration in Semly. 1. In the Semly panel, go to the **Integrations** section 2. Choose the **WooCommerce** or **WordPress** integration 3. Follow the instructions to connect your site or store If you want to use the XML file manually: 1. Install a product feed plugin, e.g. Product Feed PRO for WooCommerce or CTX Feed 2. Go to the plugin settings 3. Choose the **Google Shopping XML** 4. Set up the product range 5. Generate the feed 6. Copy the XML file URL ### **Sellingo** Sellingo might not offer direct export in Google Shopping XML format. In that case, you can export product data to XML or CSV and then convert it to a format compatible with Google Merchant Center. 1. Export product data to XML or CSV 2. Prepare a file in Google Shopping XML format 3. Put the file on your own server or in the cloud 4. Make sure the file is publicly accessible 5. Copy the link to the XML file 6. Paste the link in Semly > **Warning:** The XML file must be publicly accessible or protected with a login and password, which you can add in Semly. If the link only opens after logging into the store panel, Semly won’t be able to fetch products without access data. ### **Another store platform** If your platform isn’t on the list, check sections like this in your store panel: - Google Merchant Center - Google Shopping - Price comparison sites - Product export - XML export - Product feed - Integrations - Marketplace - Apps or modules Look for an option to generate a product feed compatible with Google Shopping XML. > **Success:** If the platform lets you export products to Google Merchant Center, in most cases you can use the same link in Semly.