How to read the Visibility Report

The visibility report is the main analytics hub in Semly. It shows whether your brand is visible in AI model answers, what kinds of questions it appears for, how it compares to the competition, and which sources the models use when generating answers.

Thanks to daily reports you can check not only your brand’s presence in AI, but also its position, sentiment, share in answers, and how its visibility changes over time.

What does the visibility report show?

The visibility report helps you answer the key questions about your brand’s presence in AI:

• does AI mention your brand?

• how often does the brand appear in the answers?

• with which prompts is the brand visible?

• in which position does the brand appear?

• does AI describe the brand positively, neutrally, or negatively?

• what sources influence AI’s answers?

• which brands appear next to your brand?

• how does visibility change over time?

It’s worth analyzing the visibility report regularly. A single result shows a point in time, but the biggest value comes from watching trends and changes over the following days or weeks.

Where to find the Visibility report

To go to the report:

1. Log in to the Semly panel

2. Choose the right project

3. Go to the Visibility report

4. Check the main metrics and charts

5. Go to the details of prompts of sources or competitors

Main cards in the report

At the top of the report you’ll find the most important summary of the results. The cards show the overall situation of the brand in the analyzed data range.

Depending on the project configuration, among others, you may see:

• number of mentions of your brand

• number of mentions of all brands

• number of brands detected in AI answers

• data about visibility change over time

• basic information about the analyzed scope

Number of mentions of your brand

Shows how often your brand appears in the analyzed AI answers.

If the result is low, it may mean that AI models rarely mention your brand for the monitored queries.

Number of mentions of all brands

Shows how many brands appear on average in AI answers. This metric helps you understand how competitive a given answer space is.

If AI often mentions many brands, it means the user gets more choice and the fight for visibility can be more competitive.

Number of brands

Shows how many different brands were detected in the analyzed AI responses.

The more brands appear in the answers, the more important it becomes to check the position, sentiment, and share of your brand compared to the competition.

Don’t judge the report based on a single tab. You get the best picture by combining mentions, visibility, position, sentiment, sources, and competition.

Brand visibility chart

The visibility chart shows how your brand’s presence changes over time.

With it, you can check whether visibility:

• is growing

• is dropping

• stays stable

• changes after implementing the recommendations

• reacts to new content

• differs between periods

The chart helps distinguish individual fluctuations from the long-term trend.

How to interpret an increase in visibility?

An increase in visibility can mean that your brand shows up more often in AI answers for the monitored prompts.

This can be caused by, among other things:

• a better filled-out brand profile

• improved product data (online stores only)

• new content

• better site accessibility for AI bots

• presence in important sources

• changes in AI model answers

• implemented recommendations

How to interpret a drop in visibility?

A drop in visibility doesn’t always mean there’s an error. AI answers can change over time.

Worth checking:

• whether the drop concerns a single prompt or many prompts?

• whether the drop occurred in one model or in several models?

• whether the competition gained visibility at the same time?

• whether the sources of answers have changed?

• whether the page or product file are still available?

• whether there are new recommendations to implement?

Don’t draw conclusions based only on a single day. In AI, changes in answers are natural, so the trend is more important than a single point on the chart.

Questions that customers ask in AI

In the report you’ll find a list of prompts, meaning questions analyzed by Semly.

This is one of the most important parts of the report because it shows for which questions your brand is visible or skipped.

In the prompts table you can check:

• prompt content

• your brand’s position

• visibility

• sentiment

• topic

• status

• AI model

• date or analysis range

How to read brand position?

Position shows in which place your brand appears in the AI’s answer if the model lists several brands, stores, products or solutions.

Example:

1. Competitor A

2. Your brand

3. Competitor B

In this case, your brand is in position #2.

How to interpret the position?

• #1 means the brand is the first recommendation

• #2-#3 means high visibility but not full dominance

• #4 and lower means the brand is visible but may be less noticeable to the user

• no position means the brand wasn’t detected in the answer

The most valuable is a high position for prompts close to a purchase decision.

How to read prompt visibility?

Prompt visibility shows how often your brand appears in AI answers for a specific question.

Example:

High visibility for an important prompt means that the AI often takes your brand into account in that context.

Low visibility can mean that:

• the AI doesn’t yet associate the brand with that question

• the competition has stronger sources

• the site is missing content that answers this question

• the product data is too generic (only online stores)

• the brand profile needs to be more precise

• it’s worth creating content or implementing the recommendation

How to read sentiment?

Sentiment shows in what context the AI describes your brand.

It can be:

• positive

• neutral

• negative

Positive sentiment

AI describes the brand favorably, points out its advantages, or recommends it as a good solution.

Neutral sentiment

AI mentions the brand, but without a clear evaluation or recommendation.

Negative sentiment

AI points out problems, limitations, lack of data, or poor fit of the brand to the user’s question.

It’s worth analyzing sentiment together with position. A brand can be visible, but if it’s described neutrally or negatively, it may need better communication, content, or sources.

AI answer sources

The sources section shows which domains, pages, and materials AI models use when generating answers.

Sources are important because they help you understand why AI recommends specific brands.

In the report you can check:

• which domains appear most often?

• which sources support AI answers?

• whether your site is visible as a source?

• whether competitors show up in sources more often than your brand?

• what types of content are used by AI models?

Example sources may include:

• brand pages

• blog articles

• rankings

• directories

• forums

• reviews

• product pages

• category pages

• industry media

If the competition often shows up in AI answers, start by checking the sources. This often shows where the models get their information from and where your brand has a gap.

Filters in the report

Filters help narrow down the analysis to a specific data range.

Depending on the view, you can filter the report by:

• date range

• AI model

• topic

• position

• visibility

• source

With filters you can check, for example:

• how does the brand perform in a specific AI model?

• is visibility growing in the last few days?

• which topics have the best results?

• where does the competition show up more often?

• which sources influence the answers in a given category/

If the report shows a lot of data, start with one topic or a few of the most important prompts. That makes the analysis easier and helps you find specific takeaways faster.

How to analyze the report step by step?

If you don’t know where to start, use a simple analysis framework.

Step 1: Check overall visibility

See if your brand appears in AI answers and whether visibility is going up or down.

Step 2: Check the most important prompts

Pick the questions that matter most for sales or strategy.

Step 3: Check the position

See if the brand is one of the first recommendations or only shows up further down.

Step 4: Check the sentiment

Assess whether AI describes the brand in a positive, neutral, or negative way.

Step 5: Check the competition

See which brands show up for the same prompts and whether they rank better.

Step 6: Check the sources

See which websites AI models use and whether your brand is present in those sources.

Step 7: Go to recommendations

If the report shows gaps, check Semly’s recommendations and start with the highest-priority tasks.

Sample interpretation of the report

Let’s say that for an important prompt your brand has a low visibility score, while a competitor shows up often and has a strong position.

Possible interpretation:

• AI associates the competitor better with this particular user problem

• the competitor has more or better sources on this topic

• your website doesn’t answer this question clearly enough

• product or service descriptions are too generic

• there’s not enough educational or comparison content

• it’s worth creating an article or knowledge base tailored to this prompt

Possible actions:

• check the details of the prompts

• analyze AI models’ answers

• check the competitor’s sources

• improve the brand profile

• fill in the product data

• generate content in the Content Generator

• apply Semly’s recommendations

Low visibility doesn’t always mean a technical issue. Often it means that AI models have too little clear and trustworthy information linking the brand with a given user question.

Most common mistakes when reading the report?

Try not to interpret the report too superficially.

The most common mistakes are:

• evaluating results after just one day

• analyzing only overall visibility

• skipping brand position

• ignoring sentiment

• no source analysis

• no comparison with the competition

• focusing on prompts with low sales value

• not taking into account differences between AI models

• not implementing recommendations after the analysis

The report alone doesn’t improve visibility. It brings the most value when you use the data to implement specific actions.

What to do after analyzing the report?

After reviewing the report, move from data to action.

First of all:

• choose prompts with the greatest business impact

• check where the brand doesn’t appear at all

• compare the results with the competition

• analyze the sources of AI answers

• check Semly’s recommendations

• fix your brand or product data

• prepare content for the most important gaps

• monitor changes over the next days and weeks

Related articles

Summary

The visibility report shows how your brand works in AI answers. It lets you check whether the brand is mentioned, for which questions it appears, what position it has, what sentiment it gets, and which sources influence the models’ answers.

Key rules:

• analyze the report regularly

• check trends, not just single days

• combine visibility with position and sentiment

• check the sources of AI answers

• compare the results with the competition

• start with prompts that matter most for the business

• regularly implement Semly’s recommendations

The visibility report is the starting point for action. It shows where the brand is already visible and where it’s worth working on improving its presence in AI.