How to generate your first article

Content Generator in Semly helps create articles tailored to the questions users might ask AI models. The content is based on an analysis of brand visibility, prompts, competitors, and gaps detected in reports.

The articles are prepared by several dozen specialized Semly AI agents. The agents analyze the visibility of your brand and your competitors, check the strengths and weaknesses in AI answers, identify topics where it's worth strengthening the brand’s presence, and then prepare an article so that it supports better visibility in AI models.

Thanks to this, articles aren’t created randomly. Each piece has a specific goal: to fill gaps in AI’s knowledge, describe the brand better, answer real customer questions, and increase the chances that your company will appear more often in AI recommendations.

What is the Content Generator?

The Content Generator is a Semly tool that helps create articles that boost brand visibility in AI answers.

Its job is to turn data from reports into specific content. Semly analyzes prompts, visibility results, AI model responses, sources, and competitors, and then points out topics that are worth expanding.

This way you can create articles that answer real customer questions, fill in missing information about the brand, and better showcase its offer, products, services, and advantages.

The Content Generator helps you move from analysis to action. If a report shows a visibility gap, an article can be one way to fill it.

Why generate articles in Semly?

Articles help you build an organized knowledge base about the brand, products, and services.

With them you can:

• answer customer questions asked in AI

• fill in visibility gaps compared to competitors

• strengthen the brand’s expert image

• describe products and services in a broader context

• create content for specific prompts

• develop the brand’s knowledge base

• support linking to products and services

• organize information that’s important for AI models

• provide users with practical answers

The best articles are the ones that answer real customer questions and clearly show when a brand, product, or service can be a good choice.

How does Semly choose article topics?

Semly can use data from different parts of the panel to point out topics worth developing.

Among other things, it can take into account:

• brand visibility in AI answers

• prompts where the brand doesn’t appear

• prompts where competitors show up more often

• sources used by AI models

• data from the visibility report

• Semly’s recommendations

• brand description

• product data

• categories of products or services

• topics with high purchase potential

Thanks to this, articles are tied to real analysis results, not created only on the basis of generic keywords.

If competitors show up for an important prompt and your brand doesn’t, Semly can suggest content that helps describe this topic better from your brand’s perspective.

Where to find the Content Generator?

To go to the Content Generator:

1. Log in to the Semly panel

2. Go to the Content Generator

3. Check the list of articles

4. Choose an existing article or generate a new one

In this section you can see among other things:

• article title

• slug

• meta description

• article status (Published or Draft)

• update date

• article content

• editing options

• copying or publishing options

How to generate your first article?

You can generate your first article from the Content Generator or directly from a recommendation if Semly points to a topic that needs to be developed.

Option 1: Generate an article from a recommendation

If Semly shows a recommendation about creating content:

1. Go to the Recommendations section

2. Open the article-related recommendation

3. Check the prompt and the reasoning

4. Click the option to generate the article if it’s available

5. Wait for the content to be prepared

6. Go to the Content Generator

7. Open the ready article

8. Review and edit the material before publishing

This path is the best because the article is created based on a specific gap detected in the analysis.

Option 2: Generate an article from the Content Generator

If you want to prepare an article manually:

1. Go to the Content Generator section

2. Click the option to create new content

3. Choose a prompt or enter your own article topic

4. Choose one of the suggested topics

5. Start generating

6. Open the finished article

7. Check the content and match it to your brand’s style

It’s best to start with an article linked to the recommendation. This way you create content that responds to a specific gap in your brand’s visibility.

What does the generated article contain?

The generated article can include elements needed for publishing and further editing.

Most often you’ll find:

• article title

• slug

• meta title

• meta description

• introduction

• headings

• main content

• how‑to sections

• answers to user questions

• links to products or services

• summary

• a ready-to-publish version

You can edit the article later and adjust it to your brand’s tone of voice.

Semly prepares the content as a base for publication. Before publishing, it’s worth reading it, adding your own information, and checking that it matches your offer.

In what formats can you use the article?

You can use ready-made articles in different formats, depending on how you publish them.

The most common formats are:

• plain text

• HTML

• Markdown

This lets you publish the content on a website, blog, knowledge base, or CMS, or pass it to the person responsible for publication.

Additional solutions that make automatic publishing on selected platforms easier may also be in the works.

If you publish the article manually, choose the format that best fits your CMS or store platform.

How do you edit a generated article?

You can edit every article before publishing.

It’s worth checking:

• whether the title is consistent with the topic

• whether the content answers the user’s question

• whether the brand description is accurate

• whether the products or services are up to date

• whether there is any information that doesn’t match the offer

• whether the language fits the brand’s communication

• whether the article includes concrete examples

• whether the meta title and meta description are correct

• whether the slug is easy to read

Don’t publish the article without checking it. Even good content generated automatically should be reviewed and adjusted to the brand’s real offer.

Automatic linking to products and services

An important element of articles is internal linking. In Semly, links can be added automatically based on the content of the article and related pages available on the client’s website.

Semly analyzes the topic of the article and detects valuable places that are worth directing the user to. These can include products, categories, services, guides, offer pages, or other subpages related to the content of the article.

Thanks to this, the article isn’t just educational content. It can lead the user to specific places on the site that help them move from getting an answer to their question to a product, service, or contacting the company.

Semly can automatically link to:

• products

• product categories

• services

• offer pages

• guides

• FAQ

• knowledge base

• contact pages

• delivery and payments pages

• comparison pages

Example:

If the article answers the question:

Semly can automatically detect and add links to related pages, such as:

• category of beds with storage

• selected products

• guide to choosing a bed

• page with delivery information

Automatic internal linking helps connect educational content with the brand’s actual offer and makes it easier for the user to move to products or services that meet their needs.

How to publish an article?

The way you publish depends on your configuration.

You can:

• copy the article and publish it on your blog

• copy the article into the CMS

• publish it as a how‑to page

• use it in your knowledge base

• publish it on a subdomain configured in Semly

• hand the content over to a technical person or content manager

If you use the Semly knowledge base on a subdomain, publishing can happen automatically or with minimal user involvement, depending on the configuration.

Example subdomain:

knowledge.yourdomain.com

If you can’t publish content on your website yourself, you can use the Semly knowledge base under your own subdomain.

What is a knowledge base on a subdomain?

A knowledge base on a subdomain is a separate space where articles prepared in Semly can be published.

Thanks to it, you can share organized content about the brand, products, services, and answers to customer questions without having to interfere with your current blog or main site structure.

Example:

knowledge.yourdomain.com

This model is useful when:

• you don’t have easy access to the CMS

• publishing on the site requires a developer’s work

• you want to separate the knowledge base from the main blog

• you want to quickly publish content that supports visibility in AI

• you want to keep a consistent article structure

A knowledge base on a subdomain lets you publish content prepared in Semly faster and organize the brand’s knowledge in one place.

How do articles support visibility in AI?

Articles help AI models better understand what the brand does and in which situations it can be recommended.

A well-prepared article can:

• respond to a specific prompt

• explain the user's problem

• show the use of a product or service

• highlight the brand's advantages

• compare solutions

• fill gaps in AI knowledge

• strengthen the brand's expert context

• link to products and services

• support the sources used in the analysis

The article should be useful for humans and understandable for AI models. The best results come from content that is specific, structured, and answers real user questions.

Automatic content refreshing

Content created in Semly should be up to date, because AI models interpret pages better when they contain fresh and factually accurate information. If an article needs an update, Semly can generate a recommendation to refresh the content.

Such a recommendation may appear when:

• the offer changes

• the products change

• new prompts appear

• the competitors gains visibility

• new sources appear

• the article contains outdated information

• the content needs clarification

• the data in the article no longer reflects the brand’s current situation

• recommendations indicate a need for improvement

If the article was published outside the Semly knowledge base, e.g. on a blog or in the client’s CMS, the user will get a recommendation to refresh the article and will be able to prepare its new version in the Content Generator.

If the article is in the Semly knowledge base, the update can be done automatically. This way the content stays consistent, up to date, and better adapted to how AI models analyze information about the brand.

Current content is important both for users and for AI models. Regularly refreshing articles helps keep accurate information about the brand, products, and services.

If you use the Semly knowledge base, articles can be refreshed automatically to constantly support your brand visibility in AI.

How to check the quality of your first article?

Before publishing, read the article like a potential customer.

Check:

• whether the article answers the question from the title

• whether the first paragraphs clearly explain what the text is about

• whether the content is specific

• whether the brand appears in a natural context

• whether the products or services are described correctly

• whether the article contains practical information

• whether there are links to important products or services

• whether the meta title and meta description are ready

• whether the slug is correct

• whether the content matches the brand style

The article shouldn’t be just text for AI. It should also be helpful for a real user.

What to do after publishing the article?

After publishing, it’s worth checking whether the content is accessible and correctly linked.

Check:

• whether the article opens publicly

• whether the links work

• whether the article is added to the knowledge base or blog

• whether it can be found in sitemap.xml

• whether it’s linked from the right place on the site

• whether it doesn’t contain formatting errors

• whether the recommendation has been marked as done

• whether the visibility for the related prompt changes over time

Then monitor the results in Semly.

Pay attention to:

• prompt visibility

• brand position

• sentiment

• AI answer sources

• competitor mentions

• new recommendations

After publishing the article, the most important thing is to track changes over time. The impact of the content on AI answers might not be immediate.

Related articles

Summary

The Content Generator in Semly helps you prepare articles that answer customer questions and fill the gaps detected in AI visibility analysis.

Key rules:

• start with articles related to recommendations

• create content for specific prompts and user needs

• check the article before publishing

• add links to products and services

• use meta title, meta description and slug

• publish content on your website, blog, or in the knowledge base

• update content when the offer or recommendations change

• monitor the article’s impact on your brand’s visibility in AI

It’s best to generate the first article for a prompt where the competitors is visible and your brand has a gap to fill.