How to generate your first article

The Content Generator module in Semly helps you create articles tailored to the questions users might ask AI models. The content is created based on analysis of brand visibility, prompts, competitors, and gaps detected in reports.

The goal of the articles is to fill in missing information about the brand, strengthen its expert image, and create content that better answers customer questions asked in AI.

What the Content Generator is

The Content Generator is a Semly module that helps you prepare articles supporting brand visibility in AI.

The content isn’t created randomly. The system analyzes data from the project and checks in which areas the brand has visibility gaps or where competitors show up more often in AI answers.

Based on this, Semly can suggest article topics that help describe the offer, products, services, advantages, and the brand’s expertise better.

The Content Generator helps you move from analysis to action. If a report shows a visibility gap, an article can be one of the ways to fill it.

Why generate articles in Semly

Articles help you build an organized knowledge base about the brand, products, and services.

Thanks to them you can:

• answer customer questions asked in AI

• fill visibility gaps compared to the competition

• strengthen your brand’s expert image

• describe products and services in a broader context

• create content for specific prompts

• grow your brand’s knowledge base

• support linking to products and services

• organize information that’s important for AI models

• give users practical answers

The best articles are the ones that answer real customer questions and clearly show when a brand, product, or service can be a good choice.

How Semly picks article topics

Semly can use data from different parts of the panel to point out topics worth working on.

Among other things, the following can be taken into account:

• brand visibility in AI answers

• prompts where the brand doesn’t appear

• prompts where the competition appears more often

• sources used by AI models

• data from the visibility report

• Semly recommendations

• brand description

• product data

• product or service categories

• topics with high purchase potential

Thanks to this, articles are tied to real analysis results, and not created only on the basis of generic keywords.

If the competition shows up for an important prompt and your brand doesn’t, Semly can suggest content that will help describe this topic better from your brand’s perspective.

Where to find the Content Generator

To go to the Content Generator:

1. Log in to the Semly panel

2. Go to the Content Generator

3. Check the list of articles

4. Choose an existing article or generate a new one

In this section you can see among other things:

• article title

• slug

• meta description

• article status

• update date

• article content

• editing options

• copying or publishing options

How to generate your first article

You can generate your first article from the Content Generator or directly from a recommendation if Semly points to a topic that needs to be developed.

Option 1: Generate an article from a recommendation

If Semly shows a recommendation about creating content:

1. Go to the Recommendations

2. Open the recommendation about the article

3. Check the prompt and the reasoning

4. Click the option to generate the article if it’s available

5. Wait for the content to be prepared

6. Go to the Content Generator

7. Open the ready article

8. Review and edit the content before publishing

This path is the best because the article is created based on a specific gap detected in the analysis.

Option 2: Generate an article from the Content Generator

If you want to prepare the article manually:

1. Go to the Content Generator section

2. Click the option to create new content

3. Choose or type the article topic

4. Fill in additional information if it’s required

5. Start the generation

6. Open the finished article

7. Check the content and match it to your brand’s style

It’s best to start with an article linked to the recommendation. This way you create content that answers a specific gap in your brand’s visibility.

What the generated article contains

The generated article can contain elements needed for publication and further editing.

Most often you’ll find in it:

• article title

• slug

• meta title

• meta description

• introduction

• headings

• main content

• guide sections

• answers to user questions

• links to products or services

• summary

• ready-to-publish version

You can edit the article later and match it to your brand’s tone of voice.

Semly prepares the content as a base for publication. Before publishing, it’s worth reading it, adding your own information, and checking that it matches your offer.

In what formats you can use the article

You can use ready-made articles in different formats, depending on how you publish them.

The most common formats are:

• plain text

• HTML

• Markdown

Thanks to this, you can publish the content on a website, blog, knowledge base, CMS, or pass it to the person responsible for publication.

Additional solutions that make it easier to publish automatically on selected platforms may also be in the works.

If you publish the article manually, choose the format that best matches your CMS or store platform.

How to edit the generated article

You can edit every article before publishing.

Worth checking:

• whether the title matches the topic

• whether the content answers the user’s question

• whether the brand description is correct

• whether products or services are up to date

• whether there’s no information that doesn’t match the offer

• whether the language fits the brand’s communication

• whether the article includes concrete examples

• whether the links lead to the right pages

• whether the meta title and meta description are correct

• whether the slug is clear

Don’t publish the article without checking it. Even good content generated automatically should be reviewed and adjusted to the brand’s real offer.

How to add links to products and services

Internal linking is a very important element of articles.

Thanks to links, the article can lead the user to the most important places on the site, such as products, categories, services, or contact forms.

It’s worth linking to:

• products

• product categories

• services

• offer pages

• guides

• FAQ

• knowledge bases

• contact pages

• shipping and payment pages

• comparison pages

Example:

If the article answers the question:

it’s worth adding links to:

• the category of beds with storage

• selected products

• a guide on choosing a bed

• a page with information about delivery

Internal linking helps connect educational content with specific products or services that the user can choose.

How to publish an article

The way you publish depends on your setup.

You can:

• copy the article and paste it on the blog

• copy the article to the CMS

• publish it as a how-to page

• use it in the knowledge base

• publish it on a subdomain configured in Semly

• hand over the content to a technical person or a content manager

If you use the Semly knowledge base on a subdomain, publishing can happen automatically or with minimal user involvement, depending on the configuration.

Example subdomain:

knowledge.yourdomain.com

If you can’t publish content on the site yourself, you can use the Semly knowledge base under your own subdomain.

What is a knowledge base on a subdomain

A knowledge base on a subdomain is a separate space where articles prepared in Semly can be published.

Thanks to it, you can share structured content about the brand, products, services, and answers to customer questions without having to interfere with your current blog or main website structure.

Example:

knowledge.yourdomain.com

This model is useful when:

• you don’t have easy access to the CMS

• publishing on the site requires developer work

• you want to separate the knowledge base from the main blog

• you want to quickly publish content that supports visibility in AI

• you want to keep a consistent article structure

A knowledge base on a subdomain lets you publish content prepared in Semly faster and organize brand knowledge in one place.

How articles support visibility in AI

Articles help AI models better understand what the brand does and in which situations it can be recommended.

A well-prepared article can:

• respond to a specific prompt

• explain the user's problem

• show how to use the product or service

• point out the brand’s advantages

• compare solutions

• fill in gaps in AI’s knowledge

• reinforce the brand’s expert context

• link to products and services

• support sources used in the analysis

The article should be useful for humans and understandable for AI models. The best results come from content that’s specific, well-organized, and answers real user questions.

Automatic content refresh

Semly can indicate the need to update content when an article needs refreshing or when the context of brand visibility changes.

An update may be needed when:

• the offer changes

• the products change

• new prompts appear

• competition gains visibility

• new sources appear

• the article is outdated

• the content needs more precision

• recommendations indicate a need for improvement

Depending on the configuration, articles can also be refreshed automatically if the system decides they need an update.

Regularly updated content is more useful for users and helps keep brand information consistent.

How to check the quality of the first article

Before publishing, read the article like a potential customer.

Check:

• does the article answer the question from the title

• in the first paragraphs, is it clear what the text is about

• is the content specific

• does the brand appear in a natural context

• are there no empty marketing slogans

• are products or services described correctly

• does the article contain practical information

• are there links to important products or services

• are the meta title and meta description ready

• is the slug correct

• does the content match the brand’s style

The article shouldn’t be just text for AI. It should also be helpful for a real user.

What to avoid in your first article

Avoid publishing content that’s too generic or not aligned with the offer.

The most common mistakes are:

• publishing without checking

• no links to products or services

• a description of the brand that’s too generic

• not answering the user’s question

• repeating empty marketing phrases

• no specifics

• no up-to-date information

• incorrect product data

• text that’s too long and has no structure

• no headings

• no meta title and meta description

• copying content in the wrong format

Don’t publish an article that contains outdated information, broken links, or describes products and services that the brand doesn’t offer.

What to do after publishing an article

After publishing, it’s worth checking whether the content is accessible and properly linked.

Check:

• whether the article opens publicly

• whether the links work

• whether the article has been added to the knowledge base or blog

• whether it can be found in the sitemap

• whether it’s linked from the right place on the website

• whether it doesn’t contain formatting errors

• whether the recommendation has been marked as completed

• whether visibility for the related prompt changes over time

Then keep an eye on the results in Semly.

Pay attention to:

• prompt visibility

• brand position

• sentiment

• AI answer sources

• competitor appearances

• new recommendations

After publishing the article, the most important thing is to track changes over time. The impact of the content on AI answers might not be immediate.

Related articles

• How to read Semly recommendations

• How to set up the knowledge base on a subdomain

• How to analyze prompt details

• What AI answer sources are

• How to create prompts and topics

• How to add products or a Google Shopping XML file

Summary

The content generator in Semly helps you prepare articles that answer customer questions and fill gaps detected in the AI visibility analysis.

The most important rules:

• start with articles related to recommendations

• create content for specific prompts and user needs

• check the article before publishing

• add links to products and services

• use meta title meta description and slug

• publish content on the website blog or in the knowledge base

• update content when the offer or recommendations change

• monitor the article’s impact on your brand’s visibility in AI

The first article is best generated for a prompt where the competition is visible and your brand has a gap to fill.